Sustainability, Purity, Potency

Responsibly made for a happy planet

Ancient + Brave started as all good businesses do, by seeing the opportunity to do things differently.   We are dedicated to using organic botanicals, innovative nutraceuticals with a focus efficacy, purity and working with ethical suppliers.

We expertly blend impactful botanicals, modern nootropics, ketogenic fuels and functional nutraceuticals to create a new generation of blends and supplements which are efficacious, sustainably sourced and easy to use. 

Our Pledge

To put people and the planet at the heart of our business. We are committed to reducing our environmental impact, minimising our footprint and continually improving our environmental performance as an integral part of our business strategy and operating methods.

Small decisions, big impact

Our founder, Kate Prince, combined her knowledge of formulation with her passion for creating a sustainable business.  We’ve assembled a dynamic team of food scientists, nutritionists, blending experts, industry consultants and creative minds. 

Together, we share a mutual love of natural wellness, a dedication to ethical business and a mission that Ancient + Brave will always be a force for good whilst causing as little harm to the planet as possible. 

Making a mark

We’re in business to make a change and work with organisations which hold us to the highest standards of verified performance like ESGmark.   The mark is awarded to companies that prove they are committed to making a positive difference to the environment, their suppliers, customers, employees and communities. 

The ESGmark is a symbol of trust and distinction for those companies adopting an ethical and progressive approach to business and which act to deliver a fairer, more sustainable future.

1% for the Planet

Ancient + Brave is financially committed to protecting the future of the planet and in early 2021, we became a member of 1% for the Planet.

Support the planet with 1% of your purchase. As members of 1% for the Planet, we have pledged one percent of everything we sell to environmental causes and social initiatives working to protect the planet.

1% for the People

We’ve decided to go even further and pledge a further 1% of our global revenues to support grass roots causes and community projects in the UK and beyond.

Climate action

We’re in business to make a change and forge connections with other companies doing the same. So, we became a founding partner of The Climate App – a free app for a movement of carbon cutters aiming to reduce their carbon footprint. 

Built by a passionate group of environmentalists and climate enthusiasts, the app is based upon the core foundations of psychological principles and scientific data. The team aims for a huge shift in society - so that people start tackling climate action on a mass scale. 

Sustainability goals

We are delighted to have been ranked 161 in this year’s FoodTech500 – “the world’s first definitive list of the global entrepreneurial talent at the intersection between food, technology, and sustainability”. 

We are assessed by an expert panel in terms of innovation and sustainability with regard to the UN’s Sustainable Development Goals (SDG) fulfilling the categories of: 

+ Good health and well-being
+ Decent work and economic growth
+ Climate action

Sustainable packaging

We thoughtfully consider environmental sustainability in every aspect of our packaging and we choose recycled and recyclable packaging (FSC card, glass and compostable) whenever possible.  Our FSC grade boxes and tubs are sourced from materials that meet strict standards to protect forests, animals and the people who depend on them. 

Sourcing the best ingredients from environmentally conscious, sustainable and organic suppliers wherever possible is our priority. Our organic blends are certified by the leading organic body – the Soil Association.


We are passionate about creating an inclusive workplace that promotes and values equality and diversity.  We strive to build and nurture a culture that is unified in our shared commitment to excellence, innovation and social responsibility. 

As a group we are focused on reducing our impact on the environment and adopt responsible daily practices within the company to reduce waste.  

From buying milk from our local milk man to composting food waste, car sharing and having an electric car charging point – we are on our way to becoming a zero-waste office. 

We are a member of the Living Wage Foundation and we pay every employee a real Living Wage.

Ancestral strategies 

Ancient + Brave marries ancestral lifestyle strategies with new innovation – it is this synergy between nature and science that remains one of our core values.  Our connection to our community is wider than just our products and we embrace ancestral strategies and promote restorative techniques that encourage the body to naturally rejuvenate and help our community to thrive. 

There are phenomenal benefits of reconnecting with our natural environment for our holistic health in terms of vitality, fitness, mindfulness and stress resilience. Our Brave Lifestyle encourages a balanced and natural approach to wellness to deeply nourish and support our body’s natural mechanisms for rejuvenation.

Something went wrong, please contact us!

It looks like you may be based in the EU

For prices in Euros and easier shipping, please select our EU site