PRIVACY POLICY

Effective Date: 11 August 2025
Last Updated: 11 August 2025

1. INTRODUCTION

1.1 About This Policy

This Privacy Policy ("Policy") explains how we collect, use, disclose, and protect your personal information when you visit our website, purchase our products, or interact with our services. This Policy applies to www.ancientandbrave.com and all associated web pages, online facilities, tools, services, and information we make available through our website (the "Site").

1.2 Who We Are

This Site is owned and operated by Made by Brave, Inc., a company incorporated in Illinois ("we," "us," or "our"). Made by Brave, Inc. is a subsidiary of Made By Brave Limited, a UK company.

Contact Information:

1.3 Your Consent

By using our Site, making a purchase, or providing us with your personal information, you consent to the collection, use, and disclosure of your information as described in this Policy. If you do not agree with this Policy, please do not use our Site or provide us with your personal information.

2. INFORMATION WE COLLECT

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us, including:

  • Account Information: Name, email address, phone number, shipping and billing addresses, date of birth

  • Payment Information: Credit card details, billing information (processed securely by our payment processors)

  • Purchase History: Products purchased, order details, transaction history

  • Communications: Information you provide when contacting customer service, participating in surveys, contests, or promotions

  • Marketing Preferences: Your preferences for receiving marketing communications

  • Health-Related Information: Information we may ask about your health to better recommend our products including information about your skin, hair, energy levels, sleep patterns, and overall goals for your health. 

2.2 Information We Collect Automatically

When you visit our Site, we automatically collect certain information, including:

  • Device Information: IP address, browser type, operating system, device identifiers

  • Usage Information: Pages viewed, time spent on pages, links clicked, referral URLs

  • Location Information: General geographic location based on IP address

  • Cookies and Tracking Technologies: Information collected through cookies, pixels, and similar technologies (see Section 9)

2.3 Information from Third Parties

We may receive information about you from third parties, including:

  • Social media platforms (if you interact with us on social media)

  • Marketing and advertising partners

  • Analytics providers

  • Public databases and data aggregators

3. HOW WE USE YOUR INFORMATION

3.1 Primary Uses

We use your personal information to:

  • Process Orders: Fulfill purchases, process payments, arrange shipping and delivery

  • Account Management: Create and manage your account, provide customer service

  • Communications: Send order confirmations, shipping updates, and respond to inquiries

  • Legal Compliance: Comply with applicable laws and regulations

3.2 Marketing and Personalization

With your consent or as otherwise permitted by law, we use your information to:

  • Send marketing emails and promotional materials

  • Provide personalized product recommendations

  • Display targeted advertisements on our Site and third-party platforms

  • Conduct market research and analytics

  • Improve our products and services

3.3 Automated Decision-Making and Profiling

We may use automated processing and profiling to:

  • Personalize your shopping experience

  • Provide product recommendations

  • Detect and prevent fraud

  • Customize marketing communications

4. HOW WE SHARE YOUR INFORMATION

4.1 Service Providers

We share your information with trusted third-party service providers who help us operate our business, including but not limited to:

  • E-commerce Platform: Shopify Inc. (hosting, payment processing)

  • Email Marketing: Klaviyo (email campaigns and automation)

  • Analytics: Google Analytics and other analytics providers

  • Payment Processors: Stripe, PayPal, and other payment service providers

  • Shipping Companies: DHL, UPS, USPS, and other carriers

  • Customer Service: Third-party customer support platforms

4.2 Business Transfers

We may transfer your information in connection with a merger, acquisition, sale of assets, or other business transaction.

4.3 Legal Requirements

We may disclose your information when required by law, including:

  • To comply with legal process or government requests

  • To protect our rights, property, or safety

  • To investigate fraud or security issues

  • To enforce our Terms of Service

4.4 Affiliate Companies

We may share your information with our parent company, Made By Brave Limited, and other affiliated companies for business purposes.

4.5 What We Don't Do

We do not sell your personal information to third parties for their own marketing purposes.

5. INTERNATIONAL DATA TRANSFERS

Your personal information may be transferred to and processed in countries outside the United States, including the United Kingdom and European Union, where our parent company and service providers are located. These countries may have different data protection laws than the United States. We implement appropriate safeguards to protect your information during international transfers.

6. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, including:

  • Account Information: While your account is active and for a reasonable period thereafter

  • Purchase Records: For at least 7 years for tax and accounting purposes

  • Marketing Data: Until you opt out or we determine it's no longer needed

  • Legal Requirements: As required by applicable laws and regulations

7. YOUR PRIVACY RIGHTS

7.1 General Rights

You have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your information (subject to legal requirements)

  • Opt out of marketing communications

  • Contact us with questions about our privacy practices

7.2 California Residents (CCPA/CPRA Rights)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including:

  • Right to Know: Request information about the personal information we collect, use, and disclose

  • Right to Delete: Request deletion of your personal information

  • Right to Correct: Request correction of inaccurate personal information

  • Right to Opt-Out: Opt out of the sale or sharing of personal information for targeted advertising

  • Right to Limit: Limit the use of sensitive personal information

  • Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights

California Categories of Personal Information: We collect and use the following categories of personal information as defined by California law:

  • Identifiers (name, email, address, phone number)

  • Commercial information (purchase history, preferences)

  • Internet or network activity (browsing history, interactions with our Site)

  • Geolocation data (general location based on IP address)

  • Inferences (preferences and characteristics derived from your activity)

7.3 Virginia, Connecticut, and Other State Residents

Residents of Virginia, Connecticut, and other states with comprehensive privacy laws have similar rights to access, correct, delete, and opt out of certain data processing activities.

7.4 How to Exercise Your Rights

To exercise your privacy rights:

We may require verification of your identity before processing your request. You may designate an authorized agent to make requests on your behalf.

8. MARKETING COMMUNICATIONS AND OPT-OUT

8.1 Email Marketing

We send marketing emails only to customers who have provided consent or as otherwise permitted by law. You can opt out of marketing emails by:

  • Clicking the "unsubscribe" link in any marketing email

  • Managing your preferences in your account settings

  • Contacting us at hello@ancientandbrave.com

8.2 SMS Marketing

If you opt in to SMS marketing, you can opt out by:

  • Replying "STOP" to any SMS message

  • Contacting customer service

8.3 Targeted Advertising

You can opt-out of targeted advertising by:

  • Adjusting your browser settings to limit cookies

  • Visiting the Digital Advertising Alliance opt-out page: www.optout.aboutads.info

  • Using platform-specific opt-out tools (Google, Facebook, etc.)

9. COOKIES AND TRACKING TECHNOLOGIES

We use cookies, pixels, and similar technologies to:

  • Remember your preferences and settings

  • Analyze Site performance and usage

  • Provide personalized content and recommendations

  • Deliver targeted advertising

You can control cookies through your browser settings, but disabling non-essential cookies may affect Site functionality. Essential cookies are required for Site operation. For more information, see our Cookie Policy.

10. DATA SECURITY

We implement appropriate technical, administrative, and physical safeguards to protect your personal information, including:

  • Encryption of sensitive data in transit and at rest

  • Regular security assessments and updates

  • Access controls and employee training

  • Secure payment processing through PCI-compliant providers

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your information.

11. CHILDREN'S PRIVACY

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will delete it promptly. For customers under 18, we recommend parental involvement in any purchases or account creation.

12. THIRD-PARTY LINKS

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before providing any personal information.

13. CHANGES TO THIS POLICY

We may update this Policy from time to time. We will notify you of material changes by:

  • Posting the updated Policy on our Site

  • Sending email notifications to registered users

  • Other appropriate means as required by law

The "Last Updated" date at the top of this Policy indicates when it was last revised.

14. CONTACT INFORMATION

If you have questions, concerns, or requests regarding this Policy or our privacy practices, please contact us:

Email: hello@ancientandbrave.com
Address: 70 W Madison St, Ste. 5750, Chicago, IL 60602
Phone: (312) 931-8102 

15. ADDITIONAL DISCLOSURES FOR SPECIFIC STATES

California Residents

Shine the Light Law: California residents may request information about how we share certain personal information with third parties for their direct marketing purposes.

Do Not Track: We do not currently respond to "Do Not Track" browser signals, but you can limit tracking through the opt-out methods described in this Policy.

Nevada Residents

Nevada residents have the right to opt out of the sale of certain personal information. We do not currently sell personal information as defined by Nevada law, but you may submit an opt-out request to hello@ancientandbrave.com.

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