A brass measuring spoon pours a stream of white granulated sugar against a dark brown background.

CLINICALLY PROVEN

Real results. Real people

We believe that true effectiveness comes from evidence you can measure and feel. That’s why we combine independently conducted clinical trials, real-world consumer studies, and our citizen science community to understand how our products perform in both the lab and everyday life.

Our groundbreaking

Clinical Trial

The study was designed to go beyond conventional beauty claims and rigorously investigate the full-body benefits of True & Wild Collagen supplementation, setting a new benchmark in collagen research.

RIGOROUS DESIGN

Double-blind, randomised, placebo-controlled clinical trial. Considered the "gold standard" of scientific research.

WHOLE-BODY FOCUS

Examined the whole-body benefits of collagen supplementation, highlighting it as a multi-functional wellness supplement.

COMPREHENSIVE EVALUATION

Objective instrumental skin measurements, expert visual grading, and clinically validated questionnaires to provide a comprehensive evaluation.

INDEPENDENT CONDUCT

Double-blind, randomised, placebo-controlled clinical trial. Considered the "gold standard" Our study is third-party verified, ensuring no bias in the results or reporting.of scientific research.

    Clinical results

    True Collagen

    Shown to support skin health and whole body health after 12 weeks of consistent daily supplementation.

    Improvement

    100

    Felt their skin was more hydrated*

    80

    Felt more energized throughout the day*

    Reduction

    87

    Saw less collagen breakdown*

    Clinical results

    Wild Collagen

    Shown to support skin health and whole body health after 12 weeks of consistent daily supplementation.

    Improvement

    100

    Felt their skin was more hydrated*

    81

    Felt more energized throughout the day*

    Reduction

    97

    Saw less collagen breakdown*

    *Double-blind, randomized, and placebo-controlled clinical trial in 60 healthy UK females aged 35-55, designed to go beyond conventional beauty claims and rigorously investigate the full-body benefits of collagen supplementation over 12 weeks.

    Our Consumer Studies

    We run real-world Consumer Studies to understand how our products truly support daily lives. Over a set period of time, UK participants share their lived experiences through validated self-assessments, offering powerful insight into how they feel, function, and evolve.

    97%

    Felt an improvement in whole-body health*

    90%

    Found they recovered faster from exercise*

    97%

    Felt more energised throughout the day*

    *Based on feedback from a consumer user trial of 30 UK healthy male and females aged 30-60 who used True Collagen for at least 3 months

    97%

    Noticed increase in muscle strength*

    94%

    Noticed an increase in over all energy levels*

    86%

    Noticed an improvement in focus and mental clarity*

    96%

    Noticed improvements in muscle recovery after workouts*

    *8 week independent consumer study with 30 healthy adults aged 30-60 taking True Creatine+ 

    93%

    Felt a noticeable reduction in joint discomfort*

    90%

    Felt a noticeable improvement in joint flexibility*

    93%

    Found it easier to perform focus and physical activity*

    96%

    Would recommend this to a friend or family member*

    *Results from an 8 week consumer study of 30 healthy UK volunteers aged 40 to 60 to evaluate the efficacy of Noble Collagen

    91%

    Experienced more restorative sleep*

    100%

    Felt a greater sense of calm, relaxation and at ease*

    91%

    Noticed fewer muscle cramps, tension, or stiffness*

    97%

    Noticed an improvement in focus and mental clarity*

    *Based on self-reported questionnaire responses from consumer user trial of 30 healthy male and females aged 30 to 60 to evaluate the efficacy of True Magnesium+

    97%

    Said their sleep quality significantly improved*

    90%

    Felt more resilient in managing daily stress*

    97%

    Felt less feelings of fatigue*

    94%

    Noticed an improvement in focus and mental clarity*

    *Based on self-reported questionnaire responses from 4 week consumer user trial of 30 healthy UK male and females aged 30 to 60 to evaluate the efficacy of True Ashwagandha

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