With the relentless pace of modern life, feeling burnt out has become all too familiar.
Ashwagandha, known as the 'King of Ayurvedic Herbs', is rooted in ancient wisdom and has long been celebrated for its ability to help the body adapt to stress.**
Crafted from the clinically researched KSM-66® root and responsibly sourced from the Rajasthan region in India***
100% found the product easy to use and integrate into daily routine.*
CONSUMER TRIALS
100% felt more relaxed and at ease throughout the day*
100% experienced improved energy levels throughout the day*
100% found it easier to concentrate, stay productive, and complete tasks efficiently*
90% felt more resilient in managing daily stress*
*Based on self-reported questionnaire responses from 4 week consumer user trial of 30 healthy UK male and females aged 30 to 60 to evaluate the efficacy of True Ashwagandha
How to Use
60 Capsule Jar:
Serving Size: 2 Capsules
Servings Per Container: 30
Directions: Take 2 capsules per day, morning or night, with or without food. Consume 1 serving per day.
Brown rice flour, capsule shell (hydroxypropyl methylcellulose).
Advice: Do not exceed the recommended stated daily dose. Dietary supplements are not a substitute for a varied diet and a healthy lifestyle. Not suitable for children. Consult a physician before use if you are pregnant, breastfeeding, have a medical condition or are taking any medications. KEEP OUT OF REACH OF CHILDREN. Do not use if the safety seal is broken or missing.
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Ingredients explained
Ashwagandha
Ashwagandha is a potent botanical herb, used for thousands of years in traditional Ayurvedic medicine, due to its well known ability to help the body adapt to stress. As a renowned adaptogen, it is valued for its unique compounds, particularly withanolides, which are thought to drive its diverse range of benefits. This includes grounding the mind and body, helping to regulate stress hormones and enhancing immune resilience.
They help me to feel calm, balanced and grounded- it’s become a little daily reset that makes me feel happy
Fearne Cotton Presenter & Author
A closer look
HANDPICKED HERBS
Our organic True Ashwagandha is sustainably sourced from Rajasthan, India, where fertile soil fosters premium quality. It is handpicked with care direct from the root, offering maximum active compounds. We prioritize sustainable practices and eco-friendly packaging, reflecting our commitment to nature.
WORKING WITH YOUR NEEDS
Ashwagandha is an adaptogen, meaning it helps the body respond to occasional stress and restore balance. Its effects are most beneficial when taken as needed, such as to invite calm during a rushed morning before work, or before bed to calm a racing mind. Tune in, listen to your body and respond with a daily ritual of True Ashwagandha.*
NATURE’S STRESS SHIELD
Ashwagandha helps reduce occasional stress by modulating the HPA axis – the delicate interaction between the hypothalamus, pituitary, and adrenal glands – which regulates the body’s response to stress. Its adaptogenic properties support a balanced response, promoting feelings of calm and resilience against both internal and external stressors.*
HERBS THROUGHOUT HISTORY
Echinacea, Ginseng, Valerian, Ashwagandha… Herbs such as these are traditionally used to restore the body’s natural balance and can be traced back over 5,000 years, when ancient civilizations like the Egyptians, Greeks, and Chinese used them for healing, nourishment and rituals. Their legacy shapes modern herbalism, influencing products like our True Ashwagandha.
PHYTOCHEMICALS
Ashwagandha contains an impressive number of beneficial phytochemicals, including Withanolides, Alkaloids, Saponins, Steroidal Lactones, and Choline. Together, these compounds offer adaptogenic, anti-inflammatory* and immune-supporting effects, promoting occasional stress relief. Withanolides, the primary active compounds, are especially known for their potent anti-stress and immune-strengthening properties.*
FAQs
WHEN IS THE BEST TIME TO TAKE TRUE ASHWAGANDHA?
You can take True Ashwagandha at any time of day. If you're looking to support energy and manage daily stress, the morning may be best for you However, taking True Ashwagandha as part of your nighttime ritual can help support a sense of calm and balance before bed. You can also split the dose between morning and evening.
CAN I REMOVE THE POWDER FROM THE CAPSULE?
It is completely fine to remove the product from the capsule if you have difficulty swallowing and would like to add it to a warm drink. We would encourage you to consume the capsule where possible to optimize absorbability.
ARE THERE ANY SIDE EFFECTS?
Ashwagandha is generally well-tolerated, but every body is different. Herbs can affect individuals in unique ways, so if you're new to Ashwagandha, we recommend starting with one capsule and gradually building up to the full two-capsule dose to see how your body responds. If you have a medical condition - particularly thyroid or autoimmune-related - or are preparing for surgery, it's best to consult your healthcare practitioner before use.
I TAKE MEDICATIONS, CAN I TAKE TRUE ASHWAGANDHA ALONGSIDE?
If you’re taking any medications, we recommend consulting your healthcare provider before introducing a new supplement. Ashwagandha may not be suitable for everyone and could interact with certain medications.
CAN I TAKE ASHWAGANDHA IF I AM PREGNANT OR BREASTFEEDING?
We do not recommend Ashwagandha during pregnancy. While it may be suitable and supportive for some during the postpartum period, the safety of Ashwagandha during breastfeeding has not been well established. Please consult your healthcare provider before use.
IS IT SAFE FOR LONG-TERM USE?
Traditionally used over long periods, Ashwagandha is known for supporting resilience and balance. Consistent, daily use can help you experience its full spectrum of benefits. Some people choose to take periodic breaks - such as 1 week off every 3 months - to support your body’s response.
CAN I TAKE TRUE ASHWAGANDHA IF I ALREADY USE OTHER ANCIENT + BRAVE PRODUCTS THAT CONTAIN ASHWAGANDHA?
Yes - True Ashwagandha can be used alongside other Ancient + Brave products that contain Ashwagandha. Just keep an eye on your total daily intake. Our products include the following amounts of Ashwagandha per serving:
Cacao + Reishi: 200mg
Coffee + Collagen: 500mg
Cacao + Collagen: 200mg
True Ashwagandha: 600mg
If you're combining products regularly, we recommend speaking with your healthcare provider to ensure it's right for your individual needs.
Shipping
Shipping Costs
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For orders over $70, delivery is free. For orders under $70, delivery is $6.95.
We stand behind our products. If you're not completely satisfied with your purchase, you may return it within 30 days of delivery for a full refund of the purchase price.
Chandrasekhar, K., Kapoor, J., & Anishetty, S. (2012). A prospective, randomized double-blind, placebo-controlled study of safety and efficacy of a high-concentration full-spectrum extract of ashwagandha root in reducing stress and anxiety in adults. Indian journal of psychological medicine, 34(3), 255–262.
Gopukumar, Kumarpillai, Thanawala, Shefali, Somepalli, Venkateswarlu, Rao, T. S. Sathyanaryana, Thamatam, Vijaya Bhaskar, Chauhan, Sanjaya. (2021). Efficacy and Safety of Ashwagandha Root Extract on Cognitive Functions in Healthy, Stressed Adults: A Randomized, Double-Blind, Placebo-Controlled Study, Evidence-Based Complementary and Alternative Medicine, 2021, 8254344, 10 pages. https://doi.org/10.1155/2021/8254344
Choudhary, B., Shetty, A., & Langade, D. G. (2015). Efficacy of Ashwagandha (Withania somnifera [L.] Dunal) in improving cardiorespiratory endurance in healthy athletic adults. Ayu, 36(1), 63–68.
Tharakan, A., Shukla, H., Benny, I. R., Tharakan, M., George, L., & Koshy, S. (2021). Immunomodulatory Effect of Withania somnifera (Ashwagandha) Extract-A Randomized, Double-Blind, Placebo Controlled Trial with an Open Label Extension on Healthy Participants. Journal of clinical medicine, 10(16), 3644.
