OUR STORY

A woman in a flowing rose-colored dress sits on a wooden dock by a pond, resting her head on her hand. A ceramic mug and a brown bottle are placed beside her, with lush greenery in the background.

We are a mission-driven wellness brand expertly blending impactful botanicals, intelligent nootropics, and functional ingredients.

We are shaping the future of wellness with our range of award winning collagen, blends and supplements - simple daily rituals, thoughtfully designed to support our community on their journey towards whole body health.

We are one of the highest scoring B Corp wellness brands in the world putting people and the planet at the heart of everything we do.

Two dancers, one shirtless man and one woman in a black top, perform an expressive dance move together against a textured concrete and brick wall. Both have their arms raised and appear focused and intense.
A person in a brown square-neck tank top stirs a glass of light-colored drink with a spoon. A jar labeled Wildwan sits on the table nearby.
A person in a brown outfit pours powder from a packet labeled ANCIENT BROTH into a glass bottle of water while sitting outdoors, holding the bottle with one hand and the packet with the other.
A woman with blonde hair wearing a brown jacket, tan pants, and boots sits on a log by a lake, holding a thermos, with trees and water in the background.
A hand with light-colored nail polish and rings gently rests on the rough bark of a tree. The person is wearing a red and orange knit sweater.
A person wearing a textured red and orange sweater smiles while holding a small jar with a red label and gold lid, looking down at it.

Our mission

To blend ancient wisdom and brave innovation.

RITUALS

Thoughtfully designed products to embrace the transformative benefits of daily rituals - a moment to pause and to nourish.

WISDOM

Deep respect for mother nature as well as ancient practices and ingredients that have been thousands of years in the making.

SCIENCE

Ingredients supported by extensive scientific research as we continue to invest in clinical studies and consumer trials.

A woman with blonde hair wearing a dark jacket sits and smiles gently, leaning against a gray concrete wall with stairs in the background.
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We started as all good businesses do, by seeing the opportunity to do things differently. We are committed to putting people and the planet at the heart of our business, and as our community grows, so does our vision.

Kate Prince
Founder and CEO

We’ve assembled a dynamic team of innovators, nutritionists and creative minds. Together, we are committed to excellence, innovation and environmental responsibility.

A woman with dark hair and a slight smile sits in front of a concrete wall and window, wearing a navy long-sleeve top and blue jeans with a black belt. She has a gold necklace and her hands are in her lap.
“

We are constantly expanding our research in nutrition and ingredients to ensure we are delivering the highest quality products that are pure, potent, and efficacious.

Jo Woodhurst
VP of Nutrition & Education
A woman with long brown hair smiles with her arms crossed, wearing a black cardigan and green pants, standing in front of a concrete wall and a leafy plant.
“

With over 20 years' experience as a specialist in health, myself and the team have the powerful opportunity to create products that support both people and our planet.

Dr Jenna Macciochi
VP of Science & Innovation

A lifestyle, not just a product

The connection we share with our community is deeper than just our products. It centres around the aspirational lifestyle we empower them to embrace - one that harnesses the power of ancient rituals and natural ways of living, offering a holistic approach to wellness that nourishes the body, builds resilience, and helps every individual thrive.

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A woman in a flowing pink dress sits outdoors on a wooden surface, holding a mug with both hands, surrounded by lush green foliage and dappled sunlight.

Our Values

  • A person in a green jacket holds a steaming beige ceramic mug with both hands outdoors, with a blurred, grassy background.

    WE ARE BRAVE

    • Seeking revolutionary solutions.
    • Not bound by convention.
    • Empowering our community to live bravely. 
  • A person wearing dark socks and a green dress holds a ceramic mug filled with a dark beverage, sitting with legs crossed on a cozy surface.

    WE DEMONSTRATE INTEGRITY

    • Open, honest, and transparent.
    • Honouring our commitments.
    • Owning our mistakes and learning from them.
  • A woman with blonde hair relaxes in a chair indoors, feet up on a wooden railing, looking out at a scenic valley with houses, trees, and hills through an open window. Curtains are pulled to one side.

    We respect nature

    • Harnessing the power of nature to guide us.
    • Balancing people, planet, and profit.
    • Challenging norms to drive our unique point of view.
  • Two amber glass jars labeled “True Hydration” and “True Collagen” sit on a wooden surface outdoors, with a gold spoon beside them and blurred trees in the background.

    WE DELIVER QUALITY

    • Pure and efficacious ingredients.
    • Exceptional level of community support. 
    • Improving and innovating across every area of our business.  

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