Pure. Potent. Powerful. Enough about you.

From January 30 through February 21, Ancient + Brave opens its Live Bravely pop-up on Abbot Kinney in Venice, CA, marking the brand’s official U.S. expansion. The opening coincides with the brand’s first out-of-home campaign in the U.S., with Pure. Potent. Powerful. Enough about you. displayed throughout Venice.

Wellness culture has long centered on the individual: optimize, elevate, become your best self. With Pure. Potent. Powerful. Enough about you., the perspective shifts. The products speak for themselves.

Now the focus shifts outward, toward connection, community, and what it means to live bravely, grounded in science, guided by nature, and fueled by purpose. It’s an approach rooted in the connection between body and mind, supporting people in nourishing their bravest, most powerful selves through daily practice.

Energy, focus, and resilience are not separate from how we think, move, and show up each day. Ancient + Brave’s approach recognizes that when the body is supported well, the mind follows. In this way, nourishing the body becomes a way of nourishing your brave, supporting the ability to show up as your most powerful self, day after day.

The pop-up brings that vision to life through a co-creative experience, where Ancient + Brave’s formulations are explored through shared rituals and conversation.

Over the three weeks, visitors can join breathwork sessions, meditations, guided walks, run clubs, and expert-led panels. Limited-edition collaborations with local partners, including Free People Movement and Likeminded, are featured alongside wellness leaders such as Dana James, MS, CDN, CNS, and Tamsen Fadal. The ritual bar, fueled by iconic LA chain Groundwork Coffee, features the hero Power Duo, a collagen and creatine spiked latte, alongside a matcha + collagen option. The Butcher’s Daughter also debuts the Creatini, a signature mocktail, at its Abbot Kinney and Hollywood locations.

You can explore all the events here.

At the heart of the space is Ancient + Brave’s clinically backed range, including True Creatine+, True Collagen, and the U.S. debut of True Biome, a triple-action gut formula built around prebiotics, postbiotics, and gut-lining support.

These products are designed to support energy, resilience, and long-term well-being through everyday use, what founder Kate Prince describes as performance-led wellness in a tangible, human way. As Prince shares, “every ingredient, every connection, and every conversation is designed to support people in becoming their most powerful selves.”

The Live Bravely pop-up marks Ancient + Brave’s arrival in the U.S. and offers a window into the brand’s core values: science-led products, everyday rituals, and the belief that strength, energy, and vitality are built together.

Pure. Potent. Powerful. Enough about you.